A number of residents and business owners in Leigh On Sea have been expressing their ‘complete, total and never-before-experienced’ levels of SHOCK after it was announced that The Grand Hotel was going to be converted into flats. 

Owner and TOWIE super-megastar Mick Norcross made the shock announcement yesterday, pointing out that the development will include 19 flats and a penthouse extension, along with a restaurant, wine bar and health club. 

Local property expert Nigel Cheeseboard of estate agents Smarm and Screw said: ‘Mr Norcross is doing something daring and exciting here.’

‘Leigh On Sea is suffering from a severe shortage of luxury flats, and I applaud his efforts enormously. Look – I’m applauding right now. What a legend!’

‘He could have stuck with his original idea of turning it into a boutique hotel, but the idea of luxury flats sounds much better. I literally am lost for words about where he could have found the inspiration for that.’

‘In all of my years as an estate agent, I can honestly say that there has never been a better time to buy a luxury flat in Leigh On Sea within a development of a historic building.’

Leigh On Sea Business Commissioner Leviathan Montrose-Nash, owner of swanky Leigh eaterie Le Pamplemousse Confondu, admitted that he is ‘literally urinating himself with delight at the news.’

He added: ‘I was terrified after the rate of luxury apartment development slowed down in July as this town hasn’t been disappearing up its own backside at a satisfactory rate recently.’

‘I’ve already been in touch and asked about buying 13 of the apartments for a buy-to-rent initiative on behalf of the Montrose-Nash Foundation – a social housing organisation that I set up in 2014 to help those who already have the means to help themselves.’