Facebook have launched an ‘I’m Safe’ button for Waitrose customers to let their friends and family know that they are OK if they are forced to visit Aldi instead.

Regular Waitrose customer Phillatollie Clench-Stirrup had the idea a week ago after she was forced to make an emergency stop for multigrain seeded baps in the Eastwood branch of the discount supermarket – Facebook have now implemented her suggestion.

She told Southend News Network that she immediately thought that it looked ‘a bit dodgy.’

She added: ‘From time to time I am forced to purchase items in Aldi if money is a bit tight or time is limited because Leviathan is late for baby karate.’

‘Whenever this happens and I set foot inside a branch I always feel like my nearest and dearest would appreciate it if they could instantly know that I was OK.’

‘Just the other day I remember seeing a couple of ladies speaking a language that I couldn’t understand, and there was a young boy wearing some sort of shoes with wheels on that meant he could swiftly and suddenly move from one place to another.’

‘I have never felt so intimidated in my entire life.’